World Research of Business Administration Journal
Vol.2 No.1 March 2022
Authors
Mohamed Ali Al-Baz
Mahmoud Khalifa
Abstract
The main purpose of the research is to increase the performance rates of ecommerce management between Egypt and Europe through the strategic impact of
green marketing in order to increase production rates, marketing, technological
development and continuity in light of the digital transformation world. The paper
seeks to adopt green marketing between Egypt and Europe to achieve an increase
in the performance rates of E-commerce management in light of sustainable
technology strategies.
The green marketing approach should be adopted to increase the performance
rates of the e-commerce department. Research article covering e-commerce rates
development framework. The green marketing approach has a strategic role in
building technological production and marketing plans and programs between
Egypt and Europe, which achieve the highest performance rates for e-commerce.
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