World Research of Business Administration Journal
Vol.5 No.1 March 2025
DOI https://www.doi.org/10.56830/WRBA03202501
Authors
Wael M. Gabrel
Abstract
Talent management is a modern management concept that has gained significant attention since the 1990s. Over time, the term “talent war” has emerged, describing the fierce competition between major global companies to attract exceptional talents. Therefore, exploring talent management is a means of enhancing the competitive capabilities and organizational reputation of institutions. The current study aims to identify the reality of talent management at Brega Petroleum Marketing Company in Benghazi, Libya. The study followed the case study method using a questionnaire to collect data. The study revealed that the overall level of the talent management system was at a moderate level. In addition, the talent development dimension had a high level, while the talent attraction and retention dimension had a moderate level. The study provided a set of recommendations that it is hoped to follow to raise the level of talent management at the company under study.
Keywords: Talent Management, Brega Petroleum Marketing Company, Benghazi (Libya).
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