The phenomenon of addiction to electronic shopping in Iraqi society, a sociological study

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Abstract

E-marketing is considered a field of modern marketing knowledge, as its strategy is to provide electronic services through the international network of the Internet as a new marketing communication channel that has its unique characteristics that distinguish it from other communication channels, as it is characterized by fast performance and low costs. Transformed from a local market to a space market, and e-marketing relies on the Internet to increase and improve its traditional functions and influence the attitudes and trends of customers The research aims to clarify people’s addiction to electronic shopping and its impact on individuals, and the causes and treatment of electronic shopping, A problem revolves around identifying the electronic market and explaining that addiction that wastes a lot of money without prior planning or without a desire to buy. The research aims to clarify people’s addiction to electronic shopping and its impact on individuals, and the causes and treatment of electronic shopping

Keywords: Addiction, Shopping, Online shopping

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