Authors: Nabil Abdel Moneim Mohamed – Mona Hamdy Ramdan Elsotohy
Journal: World Research of Business Administration Journal
Volume: Vol.5 No.3
Published: November 2025
DOI: https://www.doi.org/10.56830/WRBA11202508
Abstract
The research clarified how the Balanced Scorecard (BSC) indicators are used to measure and
improve the supply chain performance at Elsewedy Electric (E.E), whose products serve as main
inputs in the supply chains of many electrical industrial organizations.
These products include, for example: cables, power systems, infrastructure equipment, EPC services, and a large import–export supply network serving multiple factories and contracting companies.
The study aimed to identify how BSC measures are used in the company’s main branch in 10th of Ramadan City, and the challenges facing their implementation. The research design was based on a case study of the company’s employees, and data were collected using a “drop and pick” questionnaire. Results were presented through tables, charts, and regression analysis. The findings indicate that BSC measures are widely used to evaluate the supply chain performance in the company.
Widely adopted metrics include sales margin, profit margin, product range, demand forecast accuracy, supplier partnership levels, among others. The article also highlighted several challenges hindering the implementation of BSC, such as the lengthy time required for development and updates, the large number of metrics, and the difficulty of determining the most appropriate indicators. Results also showed a strong statistically significant relationship between BSC measures and supply chain performance, with an R² value of 0.73.
This means that 73% of the variance in performance is explained by the four independent variables: financial measures, customer satisfaction, internal processes, and learning and growth.
The article recommended further research across a wider range of the company’s branches to determine the extent of BSC adoption. It also recommended that other organizations adopt BSC measures to benefit from their advantages, such as product leadership, enhanced flexibility, and increased informational capital. Additionally, challenges facing E.E in implementing BSC should be monitored to ensure its full adoption in supply chain management.
Keywords: Supply Chains – Balanced Scorecard – Supply Chain Performance Evaluation – BSC Indicators – Supply Chain Performance Metrics
Full Text