International Journal of Accounting and Management Sciences (IJAMS)
July 2022
DOI https://www.doi.org/10.56830/IJAMS07202202
Authors
Adegboyega S. Oyewole
Adesola Olufunmi Bello
Anu Keshiro Toriola
Adebosin, Walid Gbadebo (Ph.D)
Abstract
This study examined the role of corporate communication in crisis management among
journalists in Lagos, Nigeria. The study specifically examined the role of corporate
communication in identifying potential crisis among Journalists, examine the role of corporate
communication in crisis prevention among Journalists and find out the extent to which corporate
communication is used in planning for crisis among Journalists. In order to achieve the broad
objective of this study, three (3) research questions and one (1) hypothesis were raised for
validation. The research questions were analyzed using the simple percentage hypotheses while
the hypothesis was validated using the multiple regression analysis. The data for the analysis were
collected by the researcher using questionnaire as the research instrument. The study used a
sample of one hundred and eighty five (185) randomly selected journalists of guardian
Newspaper. From the result of the empirical analysis, it was established that age (β =-.575, t=-
11.575, at p<0.05), qualification (β =-.675, t=7.345, at p<0.05) and crisis planning (β =-.121, t=-
3.222, at p<0.05) have a significant negative effect on crisis management. It was also found that
corporate communication (β =.065, t =41.065, at p<0.05) have a significant positive effect on
crisis management among journalists of guardian newspaper. The study concluded that corporate
communication among journalists of guardian newspaper contributes positively to crisis
management. The study recommended that, given the trending corporate use of social media to
facilitate messages, firms need to integrate these media tools available to facilitate their flow of
communication.
KeyWords: Crisis, Crisis management, corporate communication, Crisis prevention, Crisis
planning
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