International Journal of Accounting and Management Sciences (IJAMS)
July 2023
DOI https://www.doi.org/10.56830/IJAMS07202304
Authors
Ayoub Yousif Ali ALAli
Muslimin Bin Wallang
Hussein Mohammed Esmail Abu Al-Rejal
Abstract
This research focuses on social media management strategies for public perception in Dubai. The study fills the gaps and enables this study in Dubai in the media organizations and their impact on public perception in Dubai between the context of the existing evidence and its practical applications. This study aims to assess the impact of social media management tools on public perception in Dubai, to study the effects of social media goles on public perception in Dubai, and to measure the impact of using multiple platforms on public perception in Dubai.
Keywords : Organizational Media Performance , social media management tools , Public Perception
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