International Journal of Accounting and Management Sciences (IJAMS)
Vol1 No.2 October 2022
DOI https://www.doi.org/10.56830/FBJV2776
Authors
Obiageri Felicitas Onwuegbule
Benedict Chima Onuoha
Abstract
This study investigated the relationship between entrepreneurial orientation and firm
innovativeness in selected fast food restaurants in Nigeria using cross-sectional research
survey. Ten fast food restaurants registered with Rivers State Ministry of Culture & Tourism
was surveyed using simple random sampling technique. One hundred (100) fast workers were
drawn from the fast food restaurants in Port Harcourt Metropolis. Sample size of eighty (80)
was determined from the population with Krejcie and Morgan sample size determination
table. Copies of questionnaire was used as instrument for data collection. Pearson Product
Moment Correlation Coefficient (rs) was used to analyze the hypotheses with the aid of IBM
Statistical Package for Social Sciences (20.0). The study found that entrepreneurial
orientation has significant positive relationship with firm innovativeness. The study
concluded that entrepreneurial orientation that a measured in terms of learning orientation
and achievement orientation predicts product innovation and process innovation in fast food
restaurants. It was recommended that managers of fast food restaurants should utilize
entrepreneurial orientation as their strategic advantage over their competitors. In addition,
policymakers and other business practitioners should ensure that entrepreneurial activities in
terms of achievement orientation and learning orientation are utilized to improve the
innovativeness in their respective managerial levels.
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