International Journal of Green Management and Business Studies
Vol.4 No.2 December 2024
DOI https://www.doi.org/10.56830/IJGMBS12202403
Authors
Mohamed Maher Hammad
Khalid Abdul Wahid
Eslam R. Afifi
Abstract
Green marketing has emerged as a vital method for companies to remain competitive and make a contribution to environmental sustainability. This study examines the important thing elements using customer adoption of green marketing practices in the fast-shifting consumer goods sector. Drawing on a method technique, the look at explores patron perceptions, attitudes, and behavioral shifts toward inexperienced products and services. The findings imply that green advertising and marketing can efficaciously increase recognition and encourage environmentally pleasant consumption conduct. Gender and age are recognized as influential elements in the adoption of inexperienced advertising techniques. Moreover, the issue of purchaser trust is highlighted as a pivotal detail in decision-making regarding sustainable purchases. The research presents precious insights for advertising and marketing practitioners, emphasizing the importance of leveraging inexperienced techniques to meet evolving customer needs and foster a more sustainable commercial enterprise environment. Theoretically, it has a look at contributing to the literature on advertising myopia and the drivers of green purchaser conduct. Overall, this research underscores the strategic significance of inexperienced advertising and marketing in aligning company practices with societal and environmental imperatives.
Keywords: Consumer Perception, Green Marketing, Fast Moving Consumer Goods Industry
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