International Journal of Green Management and Business Studies
Vol.4 No.1 June 2024
DOI https://www.doi.org/10.56830/IJGMBS06202403
Authors
Asmae Alaoui
Shimaa Samir Mohamed
Abstract
This research compares green and non-green companies to investigate how corporate social responsibility (CSR) affects financial performance (FP). Although the relationship between CSR and FP has been studied in the past, the findings have been contradictory, and the conclusions can’t be reached with certainty because there isn’t enough specific data on CSR. The main goals of this study are to examine the relationship between corporate social responsibility (CSR) and financial success, as well as the possible effects of increasing media attention on CSR initiatives on business outcomes. The study intends to address important concerns about the advantages and results of CSR participation while acknowledging the variety of stakeholders engaged in assessing the business value of organizations.
The study looks at the kinds of CSR activities that provide positive CSR effects and assesses whether CSR initiatives add to or subtract from profit maximization objectives. The study advances our knowledge of how corporate social responsibility (CSR) affects financial performance, especially when it comes to green versus non-green businesses.
Keywords: Corporate social responsibility, financial performance, comparative study, green firms, non-green firms, stakeholders
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