World Research of Business Administration Journal
Vol.2 No.1 March 2022
Author
Amr Mohamed Abdeldayem
Abstract
The problem is that given the need for social distancing and online learning at the
start of the COVID-19 pandemic, universities in developing countries lacked the
readiness to leverage social media sites to continue formal learning and academic
communication (Rahiem, 2021; Sobaih et al., 2020). Given that many higher
education institutions in the MENA region still do not have full access to online
learning management systems, social media sites as a learning platform may be
considered as a viable alternative to continuing formal education (Mohmmed et al.,
2020; Sobaih, Moustafa, & Ghandforoush, et al., 2016).
A growing academic body of literature is calling for more research regarding
social media’s potential as a formal online platform for academic communication
and student learning experience, satisfaction, and academic performance (Nadeak,
2020; Wu & Xu, 2021). At present, there is no empirical research published on the
various social media needs and usage for academic communication between faculty
members in Arab universities beyond the tourism and hotel discipline (Shehata et
al., 2020) to continue formal learning and academic communication during the
COVID-19 pandemic. Hence, this paper reviews the literature on the use of social
media in higher education teaching during the COVID 19 pandemic and sheds
important insights to open several avenues for future studies.
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