The Impact of Artificial Intelligence on Consumer Behavior Analysis and Strategic Marketing Decision Making

Author

Khalifah Salman Almadhi
Dr. Said Toumi

Abstract

This research aims to study the impact of artificial intelligence on understanding consumer behavior and its role in enhancing the process of making marketing decisions.

The focus is on how artificial intelligence is used in big data analysis, predicting consumer behavior, developing digital marketing strategies, in addition to its role in dynamic pricing and personalizing the customer experience.

The study adopted a descriptive analytical approach, where data were collected through an electronic survey distributed to a sample of companies and marketing professionals.

The findings of the study demonstrated that artificial intelligence has a clear positive impact on analyzing consumer behavior. It helps companies understand customer needs and design offers and services accordingly.

Keywords: Artificial Intelligence, Consumer Behavior Analysis, Digital Marketing, Marketing Decision-Making, Big Data.

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